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Yacht ownership can seem like a big commitment. Apart from the financial aspect of purchasing and maintaining a yacht, you also need to arrange for the berth, regular maintenance, and check-ups and also prepare the yacht for trips every time you want to go aboard. That’s where Noblesse Yachts helps you out as your dedicated Yacht Charter Managers.
In addition to taking care of your yacht and its charter guests, we make sure that your yacht reaches its potential charter income and maintains its value over time. We strive to make yacht ownership as easy as it gets.
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The components of Charter Management.
In order to obtain a charter contract, you may have to go through a long process. Quotes need to be written, and occasionally, a customer wants to visit a yacht to gain insights into its amenities and equipment options. In some cases, several telephone calls and personal meetings may be required before a potential customer signs a contract. As a 24/7 customer-oriented company, we ensure that these inquiries are handled quickly, safely, and discretely to the client’s satisfaction. We are proud to see this as part of our customer relationship management process.
It is also necessary to provide an overview of the available dates to the international charter brokerage network via a booking calendar. Brokers need information, and they need it quickly. Therefore, it goes without saying that this calendar must be up to date on a daily basis. For maximum utilization, booking requests need to be coordinated to ensure your yacht is at the right place at the right time. By carefully managing cruising plans, we will generate high-value bookings for when you don’t need your yacht to yourself. After all, the yacht stays yours, leaving you free to enjoy your vessel at your pre-set dates.
A well-informed crew is always able to prepare for upcoming charters by having all the pertinent information at hand. This information includes cultural and ethical characteristics of the guests as well as guidelines in etiquette towards the passengers.
The following points are examples of points taken care of and prepared within the crew:
- What food do the guests prefer?
- Is there a special diet or kosher menu to be prepared?
- What kind of drinks should be available on board?
- Do the guests have a favorite liquor or cigar?
There is no one-size-fits-all cruise. Luckily all of our crews are hands-on trained, and experienced experts in their field. However, there are always matters to be discussed. Therefore, we are constantly communicating with your Captain to exchange updates and talk about the best charter routes to maximize your Return on Investment.
We analyze each yacht individually and therefore work closely with owners, captains, and crewmembers to tailor a financial plan and meet the owner’s expressed goals. By considering all aspects of a vessel, its equipment, its intended use (charter, personal, or a combination), and its primary location, we are able to provide you with a comprehensive analysis. In addition, we consider the citizenship of the owner, the citizenship of the crew members, financial concerns, and previous ownership history.
Our Charter Management Services ensures that contractual payments reach your account on time. There is usually a 50% down payment when the charter contract is signed. The remaining 50% is then to be paid four weeks before the start date of the charter, along with the APA (Advanced Provisioning Allowance). The APA amounts to 30% of the charter price and must be made available to the captain. Typically, the captain has a credit card for this purpose, which must have adequate coverage. Expenses that fall under the APA are usually provisions, fuel, and marina fees.
The concept of Customer Relationship Management (CRM) is based on the idea of Relationship Marketing, which examines customer relationships. Optimizing customer retention is our highest goal. For Noblesse Yachts, customer satisfaction is essential since a satisfied customer does not need to be re-advertised and is in every way a multiplier.
Customer loyalty can take many forms. A customer loyalty program begins with the first stage, contact. And it is necessary to integrate pre-sales and after-sales marketing even before the first purchase is made. Our objective is not to bind customers (contractually) but rather to establish a relationship with them based on satisfaction and trust.